By in Business

Inserting A Little Business Perspective

PersonaPaper is a social media blogging site essentially that says it will pay those who contribute to the site. There, now that that is on the table, let's just say that while sites this are fun to contribute to, and it certainly is fun to interact within , it is still a business. And one that says it will pay it's contributors.

So I only put that into italics to emphasize that this makes this a little bit more than just a social media site that is designed to be fun. And don't get me wrong. It is fun.

But it also about making money.

Many of the posts I read around here emphasize that there isn't much money to be made, and therefore they have a tendency to limit their activities here, opting to spend more of their time in more lucrative places. That makes perfect sense to me when you do have money being a factor to consider with all the fun.

It will get better. I have said this before, and I am repeating it here. I have also written that even we are making a little investment into the site by contributing our time with nominal monetary gain for now, and that is a good thing.

But do I think the pay structure should be better? Would I spend more time here if it was? Yes, and yes.

Taking things into an entirely business perspective every business , in order to be successful must lose money to make money. That is just the natural order of things. Most of the time. And that might mean that in order for the site to see better participation rates, it might want to consider making a stronger investment in its contributors to get to a better position overall.

And by the way I am not suggesting they may not already be doing this. I just don't know.

But let's say I want to open up Porwest's Burger Stand. I will have to pay money to get the building built and equipped. I will also have to hire people to be trained before the doors are ever opened and the first burger cooked. Before I have made a dime I potentially could have spent tens of thousands to get the ball rolling...

And not a single employee coming through my doors looking for a job would expect me to tell them to be hopeful. To hang in there. To wait until I make money before they can get paid. Not a single employee would be expected to buy into the future of the burger stand, the potential of the future job prospects there, or the fun they would have as an employee working there.

They would expect to be paid upfront regardless of whether a single burger was ever sold until the doors closed and they didn't have to show up for work anymore.

This site is really not all that different that that burger stand. And it is only the same based on the concept that money is involved in the equation.

Just something to think about, both for those who contribute, or those who justify the fun over the money, or even the site itself which may promote the same.

What are your thoughts?

Image Credit » Image is mine, created at

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MaeLou wrote on July 30, 2014, 1:06 PM

I would like to point out that we are an ad revenue sharing site - meaning, we will share the ad revenue we receive. That is all that we promise.

Scorpie wrote on July 30, 2014, 2:40 PM

The concept is straightforward and you are told in advance about the reward scheme so you can decide if the risk to reward ratio is worth your time. I like to moisten my beak on anything that is new just for the sheer quenching of my curiosity. :p

LoudMan wrote on July 31, 2014, 1:45 AM

I can see your point and still, this site is a matter of getting what we put into it. What you described with the burger joint is what's often called the burn period (they seem to be burning money, after all). I see the posts I put in as my burn period. I'm not producing for PersonaPaper as much as I am producing for myself.

Porwest wrote on August 4, 2014, 11:02 AM

MaeLou Exactly. Was just illustrating an idea. But because it is a revenue sharing site, participation in the site will be directly correlated to how much that means for its members. For whatever that's worth, it is just a reality. I think you guys are onto something good. Time will tell how good that becomes for all of us, including you, the owners. My participation in the site is really related to what I calculate my time is worth. I am here for the fun and the money, and the money is of course part of the fun. You guys only need to keep it great. We'll do our part to do the same. And eventually we'll all wind up happy. Or so that's the idea. :)

Porwest wrote on August 4, 2014, 11:03 AM

Scorpie I think that's a fair point. The site is very upfront about what the site is, and how the site works, and ultimately how the money part works as well. We can either accept those terms coming in, or walk away until it gets better.

Porwest wrote on August 4, 2014, 11:06 AM

Valid point. The site is a work in progress the way I see it. It is in its building phase. Still, I'd like to spend more time here. But until the site is more into its active will keep me away more than keeps me here. That's just because just like in the real world if McDonald's pays more than Burger King, and I happen to work at both places, I'll be more inclined to work more hours for McDonald's than Burger King simply because the money is better.

Scorpie wrote on August 4, 2014, 12:09 PM

I love the term burn period. I think I will steal that.

emoticon :tongue:

SLGarcia wrote on January 1, 2015, 5:17 PM

To be able to earn more on this site will require more participation by each of us, not going away and coming back when it's better. That's how I feel about it. I haven't been participating as much as I feel I should and hope to change that. I feel I have nothing to lose. I do like what you had to say in your article.

agvulpes wrote on January 9, 2015, 7:50 AM

"And not a single employee coming through my doors looking for a job would expect me to tell them to be hopeful. To hang in there. To wait until I make money before they can get paid."
This does not apply here ! We are not 'employees' of PersonaPaper more like 'sub-contractors' ?
When I signed on it was made clear what the payment terms would be and it was my 'choice' whether I accepted it or not?

GedWrites wrote on January 12, 2015, 11:23 AM

Amazing how many people don't get it .. bubblews was a great place to be until the shit hit the fan, not just because the rate took a dive but from September onwards the fun had gone, for me the fun is important because there is never going to be money made on social network sites in big amounts anywhere before I retire and I'm 52, certainly not to Americans or British where our standard of living needs a very high rate.
I agree with your business analogy and hope that people get the message. Nice to meet you emoticon :smile: