A Tao of Web Writing
The Taijitu – or what we Westerners often call the “yin yang” symbol – teaches us that in any pair of opposites, there is a flow of movement from one pole into the other in an endless cycle. Even more importantly, each characteristic holds within itself the seed of its opposite.
So love and hate are not the two very different emotions we expect them to be, but rather two sides of a single coin. And being born is but the first step we take in our journey towards death.
In writing, just as in the rest of life, there are things we perceive as opposites. Fact and opinion. Creativity and information. Writing for a human audience and writing for the search engines. But are these things really opposites – or are they like love and hate, life and death?
Could it be that even writing a good informative post challenges the writer to add some personal details?
Could it even be that the writer's own personal experience is what led to researching the information in the first place?
Informative writing springs from personal experience, and in turn it contains the seed of the personal within it. There is a flow from one pole to another, and always back again. There is no way to separate the two opposites in good web writing. And no reason to even try.
Image Credit » http://pixabay.com/en/puzzle-yin-yang-new-age-210795/