Writing Online can be a Seasonal Thing
I own, maintain, and currently am the only writer, on a science site called QuirkyScience. My articles are almost exclusively evergreen, which means they will hold up over time, and so should invite an ongoing readership.
An online writer may promote his material in appropriate ways, but if he or she has a very large number of articles, it would not make sense to promote them all at once. One way of picking which articles to promote has to do with timing, a most important factor in gathering readers. Articles about gardening are well-suited for Spring. Articles on schooling children are great as Fall approaches, etc.
Do you see the rise in readership of one of my articles above? Could there be a reason for the upturn in viewers? Yes. You see, the article is about how onion grass may be eaten. And this is the time people are reminded of onion grass, because it has started shooting up. Besides: it's Quirky!
Image Credit » A rise in readership.