By in Technology

Why Is Traffic Important?

Thanks to DawnWriter

In my previous article I wrote that traffic is important because the blog owner can get money from adverts on their site and DawnWriter said that people had to CLICK on the adverts on her site in order for her to get paid. She also said that she had many visitors but not much income from the adverts.

Adverts and Adverts

This is true. Not all advertisers pay for views, in fact, most are moving to the pay for click or pay for action type of advertising. BUT views are STILL important, because advertisers will make the decision whether or not to advertise on your site depending on the number of views you get there, as well as the bounce rate. The bounce rate is how long a viewer STAYS on your page. If you get a viewer gong to your page and immediately clicking away, that suggests the page did not meet their needs and the search engines take notice of that. You can get lots of viewers to your pages by adding in something that people search for, like the names of celebrities but if the viewer doesn't find what they thought they would get, they leave the page and you get a black mark from the search engine.

Traffic and Traffic

So you MAY get a lot of traffic but did it STAY on your page? Scammers may visit sites to see if they can leave a message containing their spammy links. I HATE those, so I generally have comments disabled, except for some sites, where I allow commenting through a Facebook account or similar. Personally, I don't like commenting through my FB account but as a site owner, I know it helps to keep the amount of spam down.


Your blog material or content and the adverts have to be relevant to each other for people to buy. You may have a fantastic site on (for instance) educational toys for children or how to improve your golf swing but if the adverts being served up on your site are for fishing tackle or snoring then you are unlikely to get any click throughs. With AdSense, you can tend to get very generic adverts if the site has low traffic, because Google doesn't find it worthwhile to send you the more expensive ads emoticon :sad:

Expert Advice

I am no expert on this. I am still learning but there is a FREE webinar on Saturday 19th December at 2pm New York Time, 7pm London time and a free downloadable booklet still available if you want at Disclosure - I wrote that page.

Image Credit » by RyanMcGuire

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morilla wrote on December 17, 2015, 8:42 AM

This is part of why I'm still left askance as to how sites feel they can survive off 'advertising dollars' with just member traffic. Likewise, programs like those at Amazon where they can deduct from your earnings if someone returns an item they got to from, say, a product review, are somewhat problematic. You did your job in terms of advertising the link to Amazon; i.e., drawing in the customer. If you did a fair review, you did your job in terms of contributing to the buying decision. If someone returns it because it didn't fit or didn't meet their , specific need/want, why should you be penalized? Others talk about how Google 'discounts' your earnings at times before posting them to your account. In the end, it's all a game and traffic is just one component of it.

MegL wrote on December 17, 2015, 9:04 AM

Yes, and the cards are all in the hands of the big players, the sites get no say and no possibility of appeal!

markgraham wrote on December 17, 2015, 10:03 AM

Writing in any way is a career of chances and with online writing traffic and advertising is a big chance.

LeaPea2417 wrote on December 17, 2015, 12:06 PM

Thanks for the information about the Free Expert Advice on December 19th. I just may check it out.

VinceSummers wrote on December 17, 2015, 12:12 PM

I have no problem with any of this as long as Google applies its own rules in an impartial and fair manner. I'm not sure they do. And, I'm not sure they don't apply a different set of rules to certain sites.

DWDavisRSL wrote on December 17, 2015, 4:59 PM

I should have realized you were not talking about automotive traffic but that is the first thought that went through my mind when I read your title.

luisga814 wrote on December 17, 2015, 5:34 PM

Traffic will be a tool to make the website stay alive. So, encourage members to write more. Good morning.

Paulie wrote on December 18, 2015, 3:13 AM

Thank you once again for sharing this link related to SEO and advertising. Have you noticed that your earnings on Hubpages are down this month compared to others?

MegL wrote on December 18, 2015, 3:20 AM

I don't really check them because it's only ever very little. I must put another couple of Hubs up and promote two of them because they have unfeatured them emoticon :sad: even though they have comments and are good hubs!

Paulie wrote on December 18, 2015, 3:33 AM

Whenever my hubs are not featured, I edit them a little and then they are featured again.

CoralLevang wrote on December 20, 2015, 4:50 AM

It sounds like you and Paulie and morilla and more have much more knowledge of this than I do. It all makes my head hurt.

MegL wrote on December 20, 2015, 6:07 AM

It's just the same as trying to promote your jewellery on Etsy, that's all. There are different ways of doing it, like word of mouth, advertising in a shop window, writing an article about it, getting links from a popular page, etc.

CalmGemini wrote on December 21, 2015, 2:29 AM

Well,I agree with CoralLevang ,though I get the general idea .