By in Persona Paper

Open Letter to Ad Network Administrators

Anyone who uses the Internet is familiar with the need for websites to be supported by ads. It's a reality we can live with, as long as it is done responsibly.

Y our purpose is to promote the products and services of the companies you represent. I don't know if those companies agree to a promotion standard that is something like "all is fair in love and war" or if their only interest is the bottom line of receiving more business.

Responsible advertising, to my way of thinking, not only promotes the products/services you represent, but it also respects the host site by allowing said site to do their own business, too. Tactics such as full page ads that take over the host site's pages, ads with malware and anything that disrupts the host site's business is annoying to site visitors and counterproductive to you, the ad network's, objectives.

The host site will begin to lose visitors, hence your ads will have fewer viewers. Some people, such as myself, become so annoyed with the advertised products/services that would stoop to these advertising tactics that I will never purchase or use them.

There's an axiom that you should consider in your business practices: Just because you can doesn't mean you should.

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Image Credit » by Kurious

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LeaPea2417 wrote on October 25, 2015, 12:35 PM

I do agree, some of those ads are so pushy, that I would not use them , so they would lose future costumers.

Feisty56 wrote on October 25, 2015, 12:42 PM

I realize this letter will likely have no impact whatsoever, but I wanted to give voice to the frustrations we feel collectively as a site and as consumers.

MegL wrote on October 25, 2015, 12:51 PM

Fully agree, it's the same as spamming. I find SOME advertising useful but the stuff that's pushed in my face gets ignored.

Feisty56 wrote on October 25, 2015, 1:01 PM

In some respects, these pushy ads are like violent spamming. At least with spam in our email or on social media, we can easily go past it or delete it. Some of the ads here and on other sites are those in-your-face and take-over-the-page types. Lord knows I'm not advocating for laws to be put in place on the Internet -- way too slippery a slope -- but ethical behavior makes for a good experience for all, including the companies trying to sell us something.

markgraham wrote on October 25, 2015, 1:01 PM

I totally and absolutely agree with you.

Feisty56 wrote on October 25, 2015, 1:13 PM

Thanks markgraham . Truly I could have ranted on and on, but it seemed pointless to do so.

markgraham wrote on October 25, 2015, 1:16 PM

Acceptance is apart of life.

Feisty56 wrote on October 25, 2015, 1:24 PM

The Serenity prayers helps to keep me sane and hopefully rational -- to change the things I can and to accept those over which I have no control.

Kasman wrote on October 25, 2015, 1:52 PM

We all surely feel this way. The ad networks don't operate on any kind of ''let's be fair to all'' basis. As you say, it's the bottom line which counts.

JohnRoberts wrote on October 25, 2015, 2:05 PM

I agree with you. I understand the necessity of ads not only to pay us at sites like PP but also the price we must endure to enjoy countless free sites. But when ads become intrusive, I exit the site. Do advertisers think they will get business by being obnoxious, annoying and potentially dangerous to viewers? Do they even think we notice most of their ads in the first place? I barely register ads here at PP and made a point to notice this particular post is accompanied by 2 ads for a feminine product which are unobtrusive.

msiduri wrote on October 25, 2015, 2:13 PM

Ah, preach it, sister! Sing it from the mountain tops! I've gotten to annoyed that I've cut short my visits to PP more than once.

missfortune wrote on October 25, 2015, 2:17 PM

I've stopped using certain products because of their gorilla marketing and internet adverts.

Kasman wrote on October 25, 2015, 2:18 PM

As have I - in fact, at one point I seriously considered using an AdBlocker even if that meant I wouldn't get paid!

Feisty56 wrote on October 25, 2015, 3:36 PM

I wanted to give voice to the frustrations myself and others are feeling with some of the ad issues onsite. I realize this post will have no effect one way or the other with ad network administrators -- only money talks.

Feisty56 wrote on October 25, 2015, 3:39 PM

I thought perhaps by giving voice to this, we could at least then talk among ourselves about the frustrations. I realize that ad networks care nothing about the sites they disrupt, because should one go under, three or four will pop up in its place. It's a losing battle, but we don't have to like it.

Feisty56 wrote on October 25, 2015, 3:43 PM

Unfortunately, I think some of the businesses are just as happy to "cheat" and get customers by deception or coercion, which is what I consider those pop-up ads that take over the page and the only way to get rid of them is to close out of the site. Even though the business may only get a few such inadvertent responses, it's all profit to them regardless of the unethical methods used.

Feisty56 wrote on October 25, 2015, 3:47 PM

Thanks for your support msiduri ! I so dislike what those annoying ads are doing to our community here. I blame them for much of the reduced activity here, because as you and others have stated, you spend less time here because of these issues.

Feisty56 wrote on October 25, 2015, 3:49 PM

Were it not for the time and energy involved, contacting each of the offending businesses running these ads would seem a good course of action. Still, it might not make one iota of difference in their methods, but if enough people made their voices heard, surely it has the potential to make a change. What do you think?

Feisty56 wrote on October 25, 2015, 4:52 PM

Well...only if it would make you feel better that I do. : )

Last Edited: October 25, 2015, 5:52 PM

wolfgirl569 wrote on October 25, 2015, 5:39 PM

I too do not like te very pushy ads that will do anything to get you to click them

Feisty56 wrote on October 25, 2015, 5:54 PM

I think it's a universal frustration, just don't know if/what we as consumers can do about it.

cheri wrote on October 25, 2015, 10:28 PM

This is a well-written letter which I hope reaches the addressee

CalmGemini wrote on October 25, 2015, 11:56 PM

As one of the persons affected by the senseless ads I thank you for the post.But I am not sure anybody will see it or act on it.

Paulie wrote on October 26, 2015, 2:12 AM

Your open letter is very well stated. I haven't had problems with ads yet today - "knock on wood."

msiduri wrote on October 26, 2015, 9:31 AM

I thought about that as well. But I'm more concerned about downloading malware.

Kasman wrote on October 26, 2015, 11:03 AM

A good anti-virus would cure that

Feisty56 wrote on October 26, 2015, 11:39 AM

cheri , I don't think there's any realistic chance that the addressees will see this letter, much less be affected by it. I'm afraid it's really money that talks. If there were hundreds or thousands of people to directly contact the ad network folks, that might make a difference, but even then I think it's more hope than fact.

Feisty56 wrote on October 26, 2015, 11:41 AM

You are most welcome. I've experienced some issues with the ads, too, as I feel sure many members have. My purpose here was more to give us all a chance to blow off some steam, but I don't see ad network folks reading this or it making a difference in how they do business.

Feisty56 wrote on October 26, 2015, 11:44 AM

In the past few days (knock on wood), I haven't had any issues with ads, either. I don't know if elitecodex has been successful in handling the situation or if it's because I installed an anti-malware program in addition to my anti-virus program.

msiduri wrote on October 26, 2015, 4:39 PM

Yeah, but not every anti-viral gets everything.

Paulie wrote on October 27, 2015, 2:08 AM

I would think that the anti-malware program would help. I'll have to see if mine is still running well.

Glenn wrote on November 1, 2015, 6:36 PM

Every time I check out what's happening here on PP I get hit with those spammy ads that redirect or open additional tabs with malicious code. It happened again today. Looking around I see that few people get more than 20 or 30 views per post, and then it dies down to zero for older posts. That's no way to make good money. On HubPages this is the norm on a daily bases for each hub. Not just when it gets published.

I wonder how much longer PP will survive, especially since Will said they have less money than the coins they handed out. I expect PP to just vanish without a word someday, which is why I don't waste time here.

Last Edited: November 1, 2015, 6:38 PM

Feisty56 wrote on November 1, 2015, 6:49 PM

I don't disagree with what you've said, except that I don't think PP would disappear without notice to its members. I don't feel as if I'm wasting my time here as I enjoy the community and the interaction.

My experiences at HubPages have been positive, although as a few others that I know that have tried it there, it can be difficult to break into the community as there seem to be many tightly-knit groups there.

I wish you the best of success.