A Question for Bloggers
We all know that SEO is important when blogging. My blog is up and running, but I really need to do some SEO work on it. There are plugins for this on Wordpress. I use one, but they don't choose your keywords for you. My question: Is it necessary to purchase keywords/ads from Google in order to get high ranking on SEO? Do you purchase them for your blog? Or, can you get high ranking by doing your own keyword research like in the old days.
I know that social media is important for getting high ranking and I do that part, but I don't want to pay for keywords that I have to bid on or any keywords for that matter. I would appreciate any help I can get on this.
Image Credit » https://pixabay.com/en/blog-blogging-leave-communication-715777/ by geralt