Article Review: "How to Break into the Gift Market" by Claire Bateman
The book I’m dissecting is Writer’s Digest Guide to Self-Publishing 2015 . Writer’s Digest aims its publications at the aspiring and the emerging writer. It produces how-to and guidance books as well as reference books—not to mention webinars for those newbie writers whose pockets ring with more change than peasants like myself. Many of its volumes are the effort of multiple authors writing different sections or are compendiums of many articles.
Writer’s Digest Guide to Self-Publishing 2015 is the latter. The articles are quite short. The book is edited by Robert Lee Brewer, who also contributed a few articles.
Writer’s Digest Guide to Self-Publishing 2015 is divided into three main subject areas: 1) Production 2) Management and 3) Promotion. Other sections include author interviews, listings of professional services to the self-publishing author, resources such as conferences and book fairs, and an index.
The present article, “How to Break into the Gift Market” is in the Promotions section.
“Know how to get your self-published book placed right next to the register?” asks author Claire Bateman. “The secret is simple; market your title as a gift and sell it to gift and specialty stores, hospital gift shops, stationers, or children’s boutiques across the country.” (p. 134)
It’s simple idea, but there’s a bit more in the execution, of course. Her advice centers on trade shows. She lists the four largest markets for these. She also notes pricing practices.
The rest of her article contains practical and common sense pointers such as not make your bulk order too large. Sell what think will move in gift shops. Be available to customers.
This is a specific article tailored to a specific market. It would work for those interested in promoting their work through these venues, but again, as with so many articles in this book, it is only a stepping stone. At same time, for someone just starting out, it could provide valuable direction.
According to the contributor’s notes, Bateman’s second title, This Little Light of Mine , won honorable mention in Writer’s Digest International Self-Published Book Contest. Her work has appeared in Country Roads Magazine, The Catholic Commentator, and Jubilee Magazine.
Title: “How to Break in the Gift Market”
Author: Claire Bateman
Writer’s Digest Guide to Self-Publishing 2015
Yesterday’s Review: “The Night Wire” by H. F. Arnold
Last self-publish review: “Speak More, Sell More” by Diana Graveman
© 2015 Denise Longrie
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