Article Review: “Author’s Guide to Creating an Email Newsletter” by Dana Sitar
The book I’m dissecting is Writer’s Digest Guide to Self-Publishing 2015 . Writer’s Digest aims its publications at the aspiring and the emerging writer. It produces how-to and guidance books as well as reference books—not to mention webinars for those newbie writers who have a bit more money than peasants such as myself. Many of its volumes are the effort of multiple authors writing different sections or are compendiums of many articles.
Writer’s Digest Guide to Self-Publishing 2015 is the latter. The articles are quite short. The book is edited by Robert Lee Brewer, who also contributed a few articles.
Writer’s Digest Guide to Self-Publishing 2015 is divided into three main subject areas: 1) Production 2) Management and 3) Promotion. Other sections include author interviews, listings (of professional services to the self-publishing author), resources such as conferences and book fairs, and an index.
The present article, “Author’s Guide to Creating an Email Newsletter” is in the Promotions section. According to the contributor’s notes, author Dana Sitar is a freelance journalist and an indie author. She’s written for The Daily Cardinal and The Onion and self-published two short story collections as well as an information ebook for writers.
As with most articles in this book, this provides a framework, a series of steps such as: State your goal. What do you want to do with your newsletter? Sell more books? Increase blog traffic? Create goodwill? Foster engagement? And so on.
As for planning the philosophy of a newsletter, this might not be a bad guide for clarification. It says very little as to the mechanics, however.
Title: “Author’s Guide to Creating an Email Newsletter”
Author: Dana Sitar
Writer’s Digest Guide to Self-Publishing 2015
©2015 Denise Longrie
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