Can Bubblews Restore Trust with Improved Metrics?
In the fall of 2014 Bubblews became perhaps the first content writing site to do away with the display of page views earned by a user's posts. The decision was made without warning, and without consulting users – who were enraged by the fact that this important metric had been hidden from view.
At the time, I composed this list of reasons why page views really do matter to web writers:
Displaying the exact number of page views each post has accrued and the total of page views earned across a user's total catalogue of content on the site, helps show that the content site is being honest when paying out revenue shares . It also helps to catch errors that may occur in the system.
Removing page view displays makes it much more difficult for a web writer to fine tune such things as optimal posting time .
Because many content sites don't allow either liking or commenting by non-members, our page views are the only way to gauge whether our content i s getting external traffic .
Page views helped to show which older posts were still being read , and perhaps suggested topics for even newer and fresher content that would bring outside readers to Bubblews.
Comparisons between likes, views and comments offer a unique set of information about what is actually getting read. Because many content sites don't publish a bounce rate or show us page views versus page reads, just seeing those page views is an important part of determining whether our content is of interest to real human readers, instead of just search engines.
Bubblews to Restore Page Views and Add New Site Metric
Nine months after I originally posted about how seeing our page views could help users create better content, an unofficial announcement has been made that Bubblews will see a return of the page views metric . There will also be a new metric for “reads,” to indicate how many people are stopping to read (and not bouncing away from our posts.) The metrics will only be visible to the author of a post, and not to the public or to users at large.
The news has been greeted with enthusiasm, and may very well indicate that Bubblews is looking to improve relations with the few users that remained after their big New Year's non-payment fiasco . It will be interesting to see whether other improvements are also aimed at fostering trust in the site, and whether these changes will achieve the desired effect.
Note: This content has been adapted from an original piece by the author, which has since been removed from Bubblews
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