Hidden from Loyal Users: Is Sweeble Denying Bubblews?
Sweeble app launched June 11, 2015. A press released was published by a few technology news sites, and an invitation-only launch party is planned for this evening at the famous Chinese Theatre. But otherwise, this new social media app has been launched in silence.
Bubblews CEO Arvind Dixit had promised Sweeble was going to be a big deal. He enticed Bubblews users to sign up for early notification of the app's launch, saying those who invited the most friends to also sign up, would get a chance to be in on a sneak preview of Sweeble.
Scrubbing the Traces of Sweeble on Bubblews
I signed up for early notification, but not knowing what the app was even supposed to do, I decided not to invite any friends. So there's no great surprise that I wasn't asked to beta test Sweeble four months ago, when it apparently went live with a group of handpicked users. But honestly, I'm surprised I never got an email to say the app would be available to the public today. You'd think if Dixit wanted the launch to be a success, he'd have wanted more people to know about the launch.
The funny thing is, he seems to have been erasing all traces of Sweeble at Bubblews as well. You see, just on a hunch today I went to the Sweeble app web site, to find it has gone live on both the Apple app store and Google Play. Surprised not to have heard anything, I headed over to Bubblews to see if there had been an announcement on that site – there certainly wasn't much fanfare on the Sweeble site itself!
I searched on Bubblews, hoping to find a more recent announcement. I didn't find any news, but I did find something like sixteen pages of results in which the word “Sweeble” was used. And best I can tell, every single post that even used the word once in passing, has been scrubbed from the site. Even Arvind Dixit's own announcement ( cached here , for those who want to read it) has been deleted from the site.
So I had to wonder if Dixit just decided not to send out these email notifications, because he was hoping to avoid anyone mentioning Sweeble on Bubblews. It appears that he'd like to minimize the connection between Bubblews and the new Sweeble app, as much as possible.
More on the Sweeble backstory can be read here
Image Credit » http://pixabay.com/en/jellyfish-luminous-jellyfish-light-113384/ by Hans