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Hidden from Loyal Users: Is Sweeble Denying Bubblews?

Sweeble app launched June 11, 2015. A press released was published by a few technology news sites, and an invitation-only launch party is planned for this evening at the famous Chinese Theatre. But otherwise, this new social media app has been launched in silence.

Bubblews CEO Arvind Dixit had promised Sweeble was going to be a big deal. He enticed Bubblews users to sign up for early notification of the app's launch, saying those who invited the most friends to also sign up, would get a chance to be in on a sneak preview of Sweeble.

Scrubbing the Traces of Sweeble on Bubblews

I signed up for early notification, but not knowing what the app was even supposed to do, I decided not to invite any friends. So there's no great surprise that I wasn't asked to beta test Sweeble four months ago, when it apparently went live with a group of handpicked users. But honestly, I'm surprised I never got an email to say the app would be available to the public today. You'd think if Dixit wanted the launch to be a success, he'd have wanted more people to know about the launch.

The funny thing is, he seems to have been erasing all traces of Sweeble at Bubblews as well. You see, just on a hunch today I went to the Sweeble app web site, to find it has gone live on both the Apple app store and Google Play. Surprised not to have heard anything, I headed over to Bubblews to see if there had been an announcement on that site – there certainly wasn't much fanfare on the Sweeble site itself!

I searched on Bubblews, hoping to find a more recent announcement. I didn't find any news, but I did find something like sixteen pages of results in which the word “Sweeble” was used. And best I can tell, every single post that even used the word once in passing, has been scrubbed from the site. Even Arvind Dixit's own announcement ( cached here , for those who want to read it) has been deleted from the site.

So I had to wonder if Dixit just decided not to send out these email notifications, because he was hoping to avoid anyone mentioning Sweeble on Bubblews. It appears that he'd like to minimize the connection between Bubblews and the new Sweeble app, as much as possible.

More on the Sweeble backstory can be read here

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Image credit: Jellyfish by Hans Braxmeier/Pixabay ( CC0 1.0 )

Image Credit » by Hans

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Ruby3881 wrote on June 11, 2015, 10:13 PM

I'm just as surprised as you are! And no, I doubt I'd use the Sweeble app. I don't really care to use an app where I'm just sharing photos.

LeaPea2417 wrote on June 11, 2015, 10:36 PM

I think Arvind is trying to keep the sweeble app separate from Bubblews because he knows Bubblews is about ready to die and it would be bad press to have the sweeble app have any connection to a failed writing site that has an F on it from the BBB.

wolfgirl569 wrote on June 11, 2015, 11:33 PM

I have to say that I am not surprised at all. He tries to be a con artist anymore

FourWalls wrote on June 11, 2015, 11:49 PM

There's just something not kosher in this vat of pickles. Anyone who wants to make money wants people to know about their product/service so they'll have customers. It seems like they're trying to AVOID that..and the downside of that is that if they don't have viewers/users they don't have ad revenue.

SoundNFury wrote on June 12, 2015, 12:12 AM

Figures that more of Arvind's words would turn out to be untrue. And yeah, he's probably trying to keep the Bubblews fiasco from tainting anything to do with Sweeble. Good luck with that, Arvind! lol

valmnz wrote on June 12, 2015, 1:20 AM

That is rather interesting, puts a whole new face on why he appears to be ignoring Bubblews.

MegL wrote on June 12, 2015, 1:53 AM

Odd, as you say. Why scrub the references? What harm could they do? And why not notify? Now, he could be doing what's called a "soft" launch, where there is no fanfare, because they still need to test the system for scaling and any other bugs but why scrub the references? I always say, "follow the money" . There is something financial there!

poddys wrote on June 12, 2015, 3:15 AM

Interesting, I wonder what the next few months will bring.

AliCanary wrote on June 12, 2015, 3:15 AM

I read a post written by the woman who had originally launched Sweeble some years back (it was not a success). She said she owns the rights to the name and was never asked permission by Dixit to use it, and she was not going to sell it to him. My guess is that she sold the rights to someone else who developed the app for Apple or Google, and that Bubblews is not even involved. If that is the case, they were probably asked to remove references to it.

Ruby3881 wrote on June 12, 2015, 4:21 AM

I think that's it exactly! I hope any potential investors do their homework before getting into bed with him!

Ruby3881 wrote on June 12, 2015, 4:22 AM

I'm sure he just sees the separation as a sound business decision.

Ruby3881 wrote on June 12, 2015, 4:24 AM

Well, they have actually recruited some 700 users to do the private beta testing over the past four months. Apparently there are a lot of celebs among them...

Ruby3881 wrote on June 12, 2015, 4:27 AM

I figure he can sweep it all under the rug on Bubblews, but not on other sites. And besides, any investor who does his homework will easily discover Arvind's relationship to Bubblews and Volunteer Us - neither of which could be considered a huge success.

Ruby3881 wrote on June 12, 2015, 4:33 AM

Yeah, I think it's just that Sweeble has been taking up all his time.

Ruby3881 wrote on June 12, 2015, 4:36 AM

Well it is a beta release, but if you're going to go to the effort of getting people to sign up for notifications, why would you do even a soft launch without actually sending those folks an email invitation to try the app? I think there is harm that can be done if Sweeble is seen to be too intimately related to Bubblews. Between the F rating for Bubblews on the BBB and the fact that people are still upset about non-payment issues, Bubblews could really drag Sweeble down.

Ruby3881 wrote on June 12, 2015, 4:37 AM

It will certainly be interesting to see what happens with both Sweeble and Bubblews...

Ruby3881 wrote on June 12, 2015, 4:47 AM

Um, no.

1) Arvind's name is mentioned in the Sweeble launch press releases, and Bubblews owns the US trademark to the Sweeble name. This is definitely Arvind's app,so any decision to remove references to Sweeble from Bubblews was likely his decision.

2) Sue Greenwood only ever owned rights in the UL, which is why Arvind has completely sidestepped her. According to her last update in February 2015, she intends to relaunch her Sweeble - which is a news publishing platform (more like Bubblews than like Arvind's photosharing version, the Sweeble app.)

carolscash wrote on June 12, 2015, 6:28 AM

Since I am a member of Bubblews I will certainly be checking into this. I remember his post about the Sweeble app and I was not sure that I would use it so I did not sign up for the notification when it was released. I am beginning to wonder if Arvind has left the Bubblews community and moved on. We have seen some information about technical stuff from another admin but nothing from him.

Bensen32 wrote on June 12, 2015, 8:05 AM

I don't know him personally but from all I hear about him, it reminds me of the type person who comes up with a way to make a boat load of money and then sails off to his next idea not caring if the last idea crashes and burns and who it takes down with it.

celticeagle wrote on June 12, 2015, 3:00 PM

This guy is such a loser. I am also surprised that Bubblews is still operating. I am a member and would like to cash out there but doubt it will every happen. My bank moves at less than a snails pace. Sort of sad because it was a good site and fun in the beginning. Went down fast. Arvind, you really need to find another line of work.

alexdg1 wrote on June 12, 2015, 3:46 PM

That's one disturbing metaphor, if you catch my drift!

alexdg1 wrote on June 12, 2015, 3:50 PM

Arvind and his business associates should have given more thought to running Bubblews in a more professional and ethical fashion than they did. I wonder if college and university business schools even teach ethics these days.

Glenn wrote on June 12, 2015, 4:03 PM

Ruby3881 - This is not surprising because Arvind has never been professional. He never created a clear business plan and stuck to it. He just kept winging it with hopes of success with poorly tested (or untested) developments. Evidently he is still doing that.

CoralLevang wrote on June 12, 2015, 6:30 PM

It appears that a couple of the articles that I had up there are no longer showing up, either. They had mentioned Sweeble name. They have been deleted.

Ruby3881 wrote on June 12, 2015, 7:33 PM

pretty sure they just did a bulk delete of any post that contained the word. Not that anyone was probably still earning on content from around the time of the announcement. But it never feels good when a site up and deletes your content, without so much as a "by your leave..."

acrogodess914 wrote on June 12, 2015, 10:44 PM

I barely go on bubblews anymore. Between tsu, my group mod work, and trying to get a job outside the home - I am just too busy

HappyLady wrote on June 13, 2015, 1:33 AM

I have found posts on. Sweeble. I have really defended Bubblews but on this I am angry because we have, as I see it, been used for cheap publicity then dropped. The app is anyway in Beta and not available in the U K and I wonder if that has to do with patent rights, given Sue Greenwood has the rights to that patent here. I rarely get angry. Today, I am.

LadyDuck wrote on June 13, 2015, 3:18 AM

I have seen in my notification two posts about Sweeble yesterday. When I have tried to read the posts, I have found they have been deleted. Now I wonder if Sweeble has been sold to someone else. Bubblews tried to use the domain name when someone else owned it.

FreyaYuki wrote on June 13, 2015, 5:55 AM

Thanks for the info. Didn't sign up for the app. What does it do? From what you said, it really does seem like they don't want Sweeble to be associated with Bubblews. Must be because of all the negative stuff surrounding the latter.

FreyaYuki wrote on June 13, 2015, 6:01 AM

Agree. Would also like to cash out on that site but it's practically impossible with how slowly the bank moves. It can be kind of depressing specially when you're only a few dollars away from the redemption threshold. Wish they'd at least lower the minimum payment threshold.

CoralLevang wrote on June 13, 2015, 11:17 AM

Has anyone read the latest on Yahoo Finance about Avi and his Sweeble?
It certainly appears that Dixit and his team have been successful and with the backing that it seems to be getting, he'll be able to sweep Bubblews' fiasco under the rug. I do hope those who were F***ed over by him, will become vocal in a way that isn't just screaming, but will collectively band together in a way to get something done.

BNelson wrote on June 13, 2015, 11:18 AM

Odd, I forgot all about it myself until reading this.

noni1959 wrote on June 13, 2015, 12:30 PM

This is interesting. I had no idea about the Sweeble thing and won't be using it. I only read one recent article about two weeks ago over the Bubblews updates and can't even remember the staff member's name. It was the same promises of testing, exciting updates, yadda yadda. I've just been going to talk with others and not bother earning there. My bank has been stuck even with several comments, likes, posts etc. I'm sure the site will go away soon or someone will come in to buy it cheap, revamp and name it and make more changes.

CoralLevang wrote on June 13, 2015, 5:23 PM

I used to think that Barrett Bear Barnes was the worst of them. I now think they are all the same. Avi has lost any respect I once had for him.

BarbRad wrote on June 14, 2015, 2:40 AM

I don't have time, but it appears I need to check all my important posts again to make sure I have copies of them before the site goes under. i think I do. I'm also trying to get all my hubs copied, because I'm afraid HubPages will be next.

Ruby3881 wrote on June 14, 2015, 1:49 PM

I haven't seen you in forever, Lissette! How are you, Grandma, and the kids doing?

Ruby3881 wrote on June 14, 2015, 1:58 PM

It seems like the only posts that weren't erased are those that were published after the product launch. I think there was too much negative stuff said about Sweeble on Bubblews before, so they just scrubbed it all and waited for the launch. Now they're letting posts through.

Ruby3881 wrote on June 14, 2015, 3:38 PM

Bubblews and Arvind are very much involved with the Sweeble launch. I suspect they just wanted a clean slate, as posts about Sweeble that have published today and yesterday do seem to be staying on the site.

Ruby3881 wrote on June 14, 2015, 4:29 PM

Well, they seem to be allowing Sweeble posts again since yesterday. I still think it was about the prior bad press, though.

The app is for social networking. It allows you to share and rate photos, pretty much.

Ruby3881 wrote on June 14, 2015, 4:37 PM

I sure did! I suspect they're capitalizing on the fact that Jason's dad is a rich, successful businessman with lots of contacts.

Ruby3881 wrote on June 14, 2015, 4:39 PM

I don't think us more "mature" folk are really the audience they're targeting for Sweeble. If we were, I think we'd likely find it more memorable.

Ruby3881 wrote on June 14, 2015, 4:41 PM

Surprisingly, Bubblews continues to sign up new members. They aren't doing as badly as I'd expected.

Ruby3881 wrote on June 14, 2015, 4:51 PM

I was unaware that my earlier Sweeble post had been deleted. I have everything saved and most of it backed up in two places, but it is a little disconcerting to discover that a post that violated no rules has been deleted simply because the site owners wanted to remove references to a given topic.

CoralLevang wrote on June 14, 2015, 6:27 PM

And will take no ownership of the other decisions he has made that have cost honest people money; they need to be willing to hold him to account.

CoralLevang wrote on June 14, 2015, 6:35 PM

Their target (with Sweeble) has always been the Millennial crowd. I had even mentioned that several times about not respecting those of us who were the Baby Boomers. They always got defensive, though never denied it. There were comments written by Bear, specifically, stating such things as, "if you don't like it, leave." A particular article by him on diversity was inclusive of every other group except age. Avi was smart (?) enough not to make those kinds of statements in public forum. He's no better though, and they can all talk about the pride their grandparents would have of them. What bullsh**!

CoralLevang wrote on June 14, 2015, 6:37 PM

Make up the rules as they suit you. That's how they do it nowadays, Ruby3881 . I guess you're not part of the hip crowd or you'd know that bby now. emoticon :winking:

LadyDuck wrote on June 16, 2015, 3:13 AM

Ruby3881 I agree, I also believe Arvind is keeping Bubblews alive only hoping to sell it.

LadyDuck wrote on June 16, 2015, 3:19 AM

I suppose it depends what people write. If there is something not true is that we are free to write what we want.