5 Essential Traits Of A Growth Hacker
What Is A Growth Hacker?
A Growth Hacker is fairly new position many tech and sales savvy businesses are creating. The main job of the Growth Hacker is to grow the company (hence the term) by generating sales leads in new ways. In my work as marketing manager for a real estate firm, growth hacking is a huge part of my job and is the main reason they hired me. A lot of growth hacking is done online using digital methods but some can even be done on the street level.
What Is The Difference Between Growth Hacking and Regular Old Lead Generation?
The term hacking means to make something work in a new or unexpected way. You can regular lead generation techniques and ask yourself, how can I make this better? The end result needs to be constant growth, that's the main goal.
So You Want To Be A Growth Hacker? Here Are 5 Essential Traits You're Going To Need:
1. Creative Genius
Are you the type of person that has 100 new ideas before breakfast? If so, this could be the job for you. Growth Hackers are always thinking, how can I do this better? And because you are often a team of one, you might be doing a lot of the design work yourself or at least managing it. The key difference between getting 10 leads or 20 leads off of an ad could come down to something as simple as the color of the font on your photo, so some creative flair and eye for design is required.
You're going to need a lot of technology-driven tools to create, implement and track your campaigns. You will be doing work with websites, squeeze pages, e-mail programs, CRM systems and much more. Some of the best Growth Hackers are also programmers who can make customized tools but it's not required for all jobs.
3. Social Minded
A ton of growth hacking takes place on social media platforms. It won't always be this way since Growth Hacking moves with the trends but right now, it's a huge part of how you reach customers. If you are addicted to sites like Facebook and Twitter then you are already ahead of the game. Staying on top of the newest platforms and figuring out if there is a way your company can be an early adopter is another key skill.
4. Data Driven
You're not just throwing ideas out there. You have to gather a large amount of data about your customers, their habits and the results of your marketing in order to continue to grow. If you failed statistics class, of have never taken one, you might want to brush up! Luckily there are a ton of tools to help you gather and sort this data.
5. Goal Setter
Growth Hackers are planners and make calculated business goals. We'll talk more about this in a future article. Setting a smart, measurable goal for each project is a must. It's also important to share these goals with the whole company so they know what direction you're going in.
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