Where Are We Taking Persona Paper?
This morning I looked at my notifications and I did not get inspired to read more than a few posts. I thought I was back at Bubblews for a minute. I realize I'm just as guilty of laziness as anyone else, but the rest of the world will not beat a path to our door to read what we are currently writing here, with a few exceptions.
I'll grant you that I'm in one of my cynical moods today and the sound of power machinery being operated by an invisible neighbor is making me grumpy. It's on days like this when I want to be back in my quieter Templeton home in the country where the neighbors don't operate power machinery every day of the week. I often wonder if they schedule it that way to make sure no day is quiet.
More and more it seems we are using Persona Paper as a personal diary, just as many of us used Bubblews. That hit me this week as I was removing more articles from that site. I only remove the articles I think are evergreen and interesting enough to be transferred and read somewhere else. It was a real eye-opener to see that I no longer care about most of those posts except as part of my personal history – my journal. I am copying only early articles and those I can't find copies of that I pasted from when submitting – just for my record.
Some of the articles are ephemeral and have lost their value because no one cares about the topics anymore. That would include articles about writing sites no longer with us and comments on the daily news. Others contain whatever I was thinking about that day or what was happening in my life. My cynical self now looks at these and asks, “Who would care about reading this unless they cared about me for some reason?” It hit me that 99.9% of people searching on Google do not care one whit about me or what I think. They want information about something that interests them, and they want it now. Chances are, most of them won't find it here.
More and more of our good writers who need to earn from their writing are very scarce here now. They check in and say hello and make comments. But they do their serious writing elsewhere. They come here to relax, like they do on Facebook and to stay in touch with other reading and writing friends. Why?
Here's my opinion. Writers write because they have something to say and would like someone else to hear (read) it, but they can choose from many places to say it. Here's part of my own reasoning for where to say it.
- I'd like to earn something for my time.
- I'd like to get a back link to something I wrote somewhere else
- I want to communicate to a certain group of people – a target audience
- I want to influence people in a certain direction
- I want to develop my writing skills.
- I want to create a potential audience for my own sites or blogs.
Those are the reasons I have on the top of my head this morning. So I have to ask myself where Persona Paper fits into this plan. I'm lucky if I earn .15 a day by posting an article and reading and commenting on other articles. More often it's less. I'm not allowed to link back to my work anywhere else. I can communicate with and maybe influence those who follow me here, and any writing helps keep my skills sharp. It's possible that what I write here might increase my blog audience, but the full potential for that isn’t here, since I am not allowed to post a link back to my blog.
So when I consider where to spend my writing time, I have to see which sites meet the most of these needs and also provide the most return on the social part of the site. Time is becoming more and more scarce. I have to spend it wisely. So I will be more fussy about what I take the time to read here and everywhere else. That makes clever titles really important in getting me to click.
Bubblews had the same policy of not allowing affiliate or back links to work on other sites. No one really cared as long as Bubblews was still paying well. When they stopped, there was no reason to stay, except relationships. When the writers wanted to migrate, Persona Paper was about the only similar site around. Now Persona Paper has new competition. The competition allows back linking. Some even allow limited affiliate links. In return, they have higher standards for the writing. I do not know yet what sort of traffic they generate or what sort of income.
MaeLou & elitecodex I would suggest that to stop the migration or inactivity of writers from this site, you start allowing one back link or affilate link per article so that writers won't have to leave the site to include one. I would also suggest you quickly implement the two-tier system to separate the bloggers from the content writers. Maybe you could only allow the back or affiliate link on the content side of things with higher word counts and more informational subject matter. Let's face it. Why should we create a great review if we can't profit from someone deciding to go buy the product? Until these changes are made, many of us will write those reviews or articles that lead to natural backlinks elsewhere, and continue to journal or write mostly easy pieces that don't involve research here.
Meanwhile, unless we want this site to go the way of Bubblews, maybe we should work harder at writing articles that will attract readers from outside the site. Try to think "evergreen" at least for one of every three posts. And ask yourself if you'd want to read what you write if it were written by someone else. Try to vary the subjects of your articles to catch more readers. As Kasman can testify, not everyone loves cats, even though they will read a really clever cat blog if they are in the mood. I know not everyone loves flowers and trees, though they are kind enough to read many of my articles about them.
The direction of Persona Paper is partly in our hands. We are the writers. We supply the content that will attract or not attract people. Do we want the site to grow or die? We should write accordingly. The administrators could encourage its content writers by allowing a back link so they won't write their articles elsewhere to get it. One back link to a writer’s blog or related article elsewhere will not make an article spammy. Many competing sites allow one promotional link per 200-300 words. In order to become competitive in retaining and attracting content writers, I would implore Persona Paper to change its policy and do the same.
Pictures and content are original and may not be used without permission, B. Radisavljevic, Copyright 201 5 , All Rights Reserved
Image Credit » I created this image, including the text.