Pirate Joe's Is Trader Joe's Foe
Now this is an interesting way to do business. Trader Joe's is operating in Vancouver, Canada in a way. Not the traditional bricks and mortar version of the Trader Joe's we know but the Pirate Joe's version of Trader Joe's.
Who Is Pirate Joe's?
Pirate Joe's is a Vancouver business which sells the products of Trader Joe's. Pirate Joe's obtains the products by driving across the border and purchasing the products from Trader Joe's stores in the Washington state area. The products are then marked up for sale in Canada. A second Pirate Joe's is scheduled to open along with an online store. The second store has been reported to be fashioned as a 'companion café' where customers can sample Trader Joe products.
Who Owns Pirate Joe's?
Michael Hallatt is the brains behind the Pirate Joe's concept. He has been quoted as stating his practice of selling Trader Joe's products is not illegal. Hallatt further maintains the Trader Joe's is being a corporate bully. The Pirate Joe's stores do sell other products besides Trader Joe's products.
Legality of Pirate Joe's
Trader Joe's was none to pleased with Pirate Joe's and sued the Pirate in 2013 for trademark infringement. Trader Joe's lost the case and is appealing the ruling in the United Stated Court of Appeals 9th District. A decision is expected this year.
Favorite Trader Joe's Products
There are quite a few products at Trader Joe's I like: the Roasted Gorgonzola Chips are wonderful, the Speculoos Cookie Butter and the frozen Almond Croissants are among the favorites. Many of the Trader Joe's products are fairly inexpensive, but would I buy the same product at Pirate Joe's with a hefty markup? Doubt it.
Trader Joe's does not currently operate any stores in Canada; however border residents of Canada do have access to Trader Joe's by crossing the border into the United States to purchase Trader Joe's products.
May the best Joe win!
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