Why Micro-Blogging Sites Don’t Make Financial Sense
Revenue sharing writing, and blogging sites are rapidly being started, copying the idea of Bubblews. I think these sites are a great idea but some are doomed to fail. Here is why:
I joined Bubblews in July 2014 after the demise of Yahoo Contributor Network (YCN) which I wrote for since January of the same year. At first, I enjoyed the freedom to write whatever I felt like, and I received credit for my article views, likes, and comments. I was very familiar with Search Engine Optimization (SEO) which I studied through the YCN online writing course. I did my best to make my posts SEO and promoted my posts on social media.
My Experience with Bubblews
At first I had good success with the views I was receiving, then the site owners did away with the views display and stated that they wanted to promote social interaction, showing only comments and likes for each post. Since there was only a 400 character minimum for posting, many posts were very short on content which is a not good for SEO. The majority of posts were becoming micro-blogs. Titles were short with no keywords, and posts lacked any introductory section like this one. In other words, when the subject of the post was searched in any search engine the results would never show for the Bubblews articles.
Bubblews Financial Problems
Why was this bad for Bubblews financially? If only the members of Bubblews were reading the posts this limits the exposure to the ads just to the members on line at the time and their followers. Not encouraging outside views with good SEO posts, cut search engine exposure and thus clicks on the ads. Shortly after, the site had serious financial problems and didn't pay a large amount of money owed to its members.
Violations of AdSense Terms
Many members were asking if it would help to click the ads to generate more money for the site. Then AdSense pulled their ads from Bubblews. One of the violations of the Terms of AdSense is for clicking your own ads on your site. Since the members benefit from these ads this is a violation. How is Bubblews going to generate revenue if the members are not allowed to click the ads and very little traffic is from outside the site? Obviously their business model is doomed to failure.
Persona Paper is not Bubblews
Why is Persona Paper Different? This site encourages members to promote outside of the site and to write full articles. Members try to make their posts SEO optimized so that the search engines will list their posts high in the search results. Is it going to rival Twitter or Facebook? Not a chance. It is a site for writers to write what they want, interact, and make a little money, not a social media site. I think that Persona Paper has a great business model and will survive in the future.
Micro-Blogging revenue share sites will have difficulties generating ad revenue because micro-blogs don’t show up in search engines, and ad revenue will be limited. Search engines favor good content with relevant keywords, and properly structured articles. This is their game and if you don’t play by their rules you will not succeed. This is my opinion and I am no expert. What are your opinions?
Micro-Blogging, Writing, Revenue Sharing, Bubblews, SEO,
Image Credit » http://pixabay.com/en/abstract-social-media-font-words-422433/