Should you Blog for Charity?
I recently came across the idea of blogging for charity. Of course, fundraising by sharing the tales of how a seriously ill child is coping is not new, but the idea of donating all - or some - of a blog's earnings to charity is certainly new to me.
There have been a couple of high profile instances lately where fundraising targets have been exceeded thanks to media coverage: the disabled pensioner attacked outside his home has been presented with a cheque for over £330,000 and the dying foal found in Essex has had £7,600 raised towards the £500-a-day cost of his treatment, which seems to be benefiting him.
The idea of blogging for charity is that individuals can choose to donate a percentage of revenue raised on the blog to the nominated cause. If they're training for a marathon to benefit their chosen fundraiser , they can share their training progress (and setbacks, if they need support). It's possible, I suppose, that a small charity would gain wider exposure by partnering with someone who had a large social media following and was prepared to publicise their exploits. Meantime many nationally recognised charities raise millions a year from all corners, because their name is familiar to many people. In this connected day and age, all it takes is one blog entry to go viral before a campaign grows wings and soars off into the stratosphere. So we're back to the smaller charities again, I guess.
If you're serious about sharing your fundraising journey, and want to potentially benefit and encourage someone else following the same path later, then a charity blog could be for you. Blogging for charity is not easy - you have to be honest, open and accountable to both the organisation and your readers - but it can end up benefiting the charity. If you're goal-driven, see results in dollars, pounds or euros, and want to do some public good, then blogging for charity next time you undertake a major fundraising effort could stand alongside your own personal goals to empower your cause.
Image Credit » http://pixabay.com/en/family-community-patchwork-76781/ by geralt