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Sweeble Creator Sue Greenwood Goes On Offensive Against Bubblews

Sue Greenwood is on the offensive regarding her creation the Sweeble and Followers of Bubblews will recall Arvind Dixit announced Bubblews will be launching a mobile app called the Sweeble.

What Is The Difference Between The Sweeble and The Sweeble Mobile App?

The Sweeble , is in no way related to the Bubblews mobile app.

Sue Greenwood of the United Kingdom developed and created the Sweeble, a publishing platform for people to "write and share their own news and features. Tagline: Your news, not theirs." was registered on January 26, 2006. Ms. Greenwood relayed her confusion and in a blog post on February 3, 2014.

Questions arose: Why would Bubblews not create their own unique name and register that domain name? Is Sue Greenwood connected to Bubblews? Is Bubblews trying to buy her domain name, Has Bubblews bought her domain name or her company?

Bubblews And The Sweeble App

On January 29th, Arvind Dixit CEO and Co Founder of Bubblews announced Bubblews will be releasing a mobile app called the Sweeble. The only details of the Sweeble was a release date in early 2015 and a splash page at

Sue Greenwood Offered $500.00 for

According to Ms. Greenwood, she received an email from 'Mike' in early February 2015 offering $500.00 USD for domain. 'Mike' was researched and Ms. Greenwood determined Mike was employed by Domain Holdings. Negotiations continued and did not go anywhere.

Domain Holdings is a brokerage service for domains to buy, sell and monetize domains. According to, was created January 8, 2015.

What Is Behind The Name Sweeble?

Ms. Greenwood quotes Mr. Dixit as stating " “We came to this name [Sweeble] because it’s like Bubblews spelt backwards in a way.”

Which answers the question many in the internet community questioned, where did the name Sweeble come from? And why the Sweeble? Why use a name you do not own?

Sue Greenwood Draws Line In The Sand

Ms. Greenwood states in her article at that she has asked Dixit to cease and desist using the Sweeble name. She asked for a response in seven days, and posted her history of what has occurred in February 2015 on blog post of February 16, 2015; three days past the seven with no response from the Bubble.

Is Sue Greenwood Reasonable?

Imagine creating and developing a unique idea and bringing your vision to fruition and years later a start up company states they have a product in development which sounds amazingly like your already established product.

Is it legal? Is it a violation of trademark? Is it a violation of trademark in the U.K. but not the United States? Ms. Greenwood discusses her options and the cost of defending her Sweeble in the full article linked below.

I can unequivocally state I would neither be flattered nor pleased if I were Ms. Greenwood. I do hope she prevails as I appreciate entrepreneurship, creativity and originality. Just because a company or person can legally use the company name you created with a different domain name, doesn't mean you should.

One more chapter in As The Bubble Turns . . .

Recommended Reading: Sue Greenwood's article What Isn't Working - Sweeble and Bubblews


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grandma20121 wrote on February 18, 2015, 12:04 AM

this certainly is an interesting debate on sweeble app , lets follow along and see where it lands in the world of bubblews

j2jworkz wrote on February 18, 2015, 12:12 AM

grandma20121 indeed, the chapter isn't closed yet on this one.

SoundNFury wrote on February 18, 2015, 1:06 AM

That is interesting. Just another bone-headed move by the Bubblews team, it seems. I am also very much on Sue Greenwood's side in this.

j2jworkz wrote on February 18, 2015, 1:08 AM

SoundNFury nothing ever seems to go very smoothly at the B.

Wordsmith wrote on February 18, 2015, 1:18 AM

I hope she can sue those jerks at Bubblews for everything they have. They are bandits! Blackguards!

j2jworkz wrote on February 18, 2015, 1:43 AM

Wordsmith sounds like she may do what she can legally, but funding the legalities are an issue.

Hollyhocks100 wrote on February 18, 2015, 5:17 AM

I cannot for the life of me see where this resembles bubbles spelled backwards and I don´t blame Sue Greenwood for pursuing her claim to the name.

Feisty56 wrote on February 18, 2015, 8:22 AM

Business acumen, communication skills and public relations do not seem to be the forte of Dixit and crew. Just as i often explain to my grandchildren, "Just because you can doesn't mean you should."

zabelle51 wrote on February 18, 2015, 8:38 AM

I am really not surprised that the main issues were sidestepped we have seen how good they are at that. :)

j2jworkz wrote on February 18, 2015, 9:41 AM

&VisionofHope I noted the irony as well.

j2jworkz wrote on February 18, 2015, 9:42 AM

Hollyhocks100 I would have gone with an original name personally.

j2jworkz wrote on February 18, 2015, 9:43 AM

Feisty56 the "Just because ... " is what I was always taught ...

j2jworkz wrote on February 18, 2015, 9:43 AM

zabelle51 lol, side stepping is consistent.

wolfgirl569 wrote on February 18, 2015, 9:44 AM

I would be surprised if she gets a response. That seems to be the way Arvind thinks. If he does not acknowledge it then it is not real.

j2jworkz wrote on February 18, 2015, 9:53 AM

wolfgirl569 they are consistent with that theme as well ...

DWDavisRSL wrote on February 18, 2015, 11:17 AM

I don't know why either party would use the name Sweeble. It has a ring of weakness to it. The name reminds me of Weebles. Do you remember Weebles? Weebles wobble but they don't fall down. It was a kids toy. Sweeble sounds like a kids site to me. JMHO.

j2jworkz wrote on February 18, 2015, 11:38 AM

DWDavisRSL I do recall weebles!

AudreyHowitt wrote on February 18, 2015, 11:44 AM

And the controversy continues! I hadn't heard about any of this!

j2jworkz wrote on February 18, 2015, 11:53 AM

AudreyHowitt never a dull moment with the B.

UK_Writer wrote on February 18, 2015, 12:16 PM

$500 is an insult. I've had friends in the past paid from $200,000 to nearly $1million for domains that mattered... and that one matters. She should sue their stupid 4sses off.

The very LEAST I'd accept would be $500/week for rental of the name for the first 5 years. But, I hope she gets some angel investors who resurrect her idea and all the Bubblews old members can join her platform and show the pretenders how it's supposed to work :)

Last Edited: February 18, 2015, 12:18 PM

OldRoadsOnceTraveled wrote on February 18, 2015, 5:01 PM

" ... it’s like Bubblews spelt backwards in a way"? Bubblews spelled backward is swelbbub. Apparently spelling backward is yet another thing he's not very good at. (P.S. You might want to change your link to open in a new window. I had to come back here to finish reading and comment.)

OldRoadsOnceTraveled wrote on February 18, 2015, 5:14 PM

After reading Ms. Greenwood's blog, I think Arvind should take her advice. Slobble would be the perfect name for his latest boondoggle. Swubble and Bleeble are nice, but I really, really like Slobble. Can you imagine the referral pitches? Join me on Slobble? Join me on Swubble?

j2jworkz wrote on February 18, 2015, 6:25 PM

OldRoadsOnceTraveled oh stop you are making me laugh. In on the Slobble. I just checked is available...

OldRoadsOnceTraveled wrote on February 19, 2015, 12:29 AM

Pass that info along to Arvind. Apparently no one on the staff knows how to check if a name is available. See you on Slobble! ;)

seren3 wrote on February 19, 2015, 9:41 AM

What a strange lack of thought on Bubblews' part. The whole thing is ridiculous - downright stupid. I hope she can finish it off with a threatening letter from an attorney. Another Bubblews foot bullet.

maxeen wrote on February 19, 2015, 4:25 PM

That would be a good one ! I think many would run there.

j2jworkz wrote on February 19, 2015, 5:26 PM

Maybe this could turn into a silver lining for her project if she chooses to resurrect it.

LindaCPearson wrote on February 20, 2015, 8:55 AM

I hope Ms.Greenwood does prevail and win. If I had to choose who was more transparent and honest, Ms. Greenwood would win hands down.

j2jworkz wrote on February 20, 2015, 10:07 AM

lol and so true on the foot.

j2jworkz wrote on February 20, 2015, 10:13 AM

LindaCPearson I agree wholeheartedly.

Coffee wrote on February 26, 2015, 5:53 AM

She certainly needs to stick to her guns. Her name. Not theirs.

nbaquero wrote on February 27, 2015, 10:49 AM

& j2jworkz I missed this post of yours, but did see and sharede the original post by Sue Greenwood. I think this is another proof of Arvind's poor business knowledge.

j2jworkz wrote on February 27, 2015, 11:12 AM

nbaquero haven't seen any updates, so I do hope she is making progress.

nbaquero wrote on February 27, 2015, 12:03 PM

j2jworkz Let's see what happens, I haven't seen anything else lately.

Dalane wrote on April 4, 2015, 5:00 PM

Legal issues aside, it seems just plain foolish to use the name of a failed company, in the same type of business no less. It just seems like a poor business decision on so many levels.

Dalane wrote on April 4, 2015, 5:03 PM

Rhymes with feeble.

BarbRad wrote on November 29, 2015, 3:08 PM

Coming into this late, after it's a done deal. But how does all this fit with the new Sweeba site? It looks a lot like the old Bubblews terms, and little is said in the way of an "About Us" page.