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How to Choose a Blog Niche

If you are new to blogging, chances are you’re going through the stages of figuring out just what your blog should be about. You’re not alone in this quest. In fact, many people start blogging only to realize that their blog lacks direction which makes it difficult to market and difficult to decide what the next post should be on. It is much better to start your blog after you have a clear vision for the niche you would like to target. This will help you to use your time wisely instead of wasting productive hours trying to find your way every time you need to come up with new content.

But how do you choose what to blog about? There are numerous topics and each broad topic can be broken down into smaller segments. Some say that it is better to narrow your topic down as much as possible, as this way you can specifically define your audience and market your blog with them in mind. Others are in favour of having a more inclusive approach to selecting a blog niche that is definitive but not so narrow that it excludes a large portion of your potential audience.

Whichever way you decide to go, the following tips can help you to choose a niche for your blog.

Make Sure You’re Interested

If you are going to write about a specific topic several times a week (which is the recommended frequency for building a blog audience), you need to have a real interest in the topic you choose. If you are only vaguely interested your enthusiasm will wane and you will not faithfully stick to your posting schedule.

Make Sure Others are Interested

You also need to ensure that others are interested in your topic. If you choose a topic that is so specific that there are only a few hundred people with possible interest you start off with a stunted growth potential. You should analyze your keywords before you decide on your niche to see how many people are searching for or around your topic before making a final decision.

Check Out the Competition

The next step is to see what others in your niche are doing. Do they have a large following or are they struggling to find readers. While you don’t necessarily want to get into a niche that is already crowded with bloggers, a few other successful bloggers can be a sign of potential for your blog as well.

Potential for Monetization

If you are starting a blog just for the fun of it (highly unlikely these days) then you don’t need to worry about pesky sponsors or the possibility of generating advertising revenue. But chances are you’re starting your blog to eventually monetize it and turn it into a source of income. One way to check your potential here is to see what kind of ads come up in the side bars of a regular Google search when you type in your keywords. This way you can tell if there is potential and how much.

Choosing a blog niche requires a certain amount of planning and attention. If you spend the time to select a profitable niche you will reap the rewards later.

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PeterChase wrote on February 23, 2015, 1:31 PM

Great advice. I am going to start a blog soon on WordPress. I am not going to monetize at first since I would have to pay for a domain name and don't think that the blog would make enough to pay for it at first. Your article is making me think about how to define my niche.

MelissaE wrote on February 23, 2015, 5:58 PM

Excellent tips. You are spot on in your advice.

crowntower wrote on February 23, 2015, 11:11 PM

I totally agree. Because if you are not interested in what you are talking about it only means the the rest of the content will be a great blah! Heheheh, and readers can feel it and can determine it the way we write things if we are just trying to finish an article just for the sake of having an entry.