Sweeble and Arvind's Sinking Ship at Bubblews
So by now many of you are aware that Arvind has announced a new and completely different product for Bubblews: a mobile app called Sweeble. He won't say what the app does , except that it will “enter a slightly different market and medium for expressing oneself to the digital world” - whatever that's supposed to mean.
Sweeble just happens to be the name of a failed web-to-print self-publishing site . Whether the former publishing platform has anything to do with Bubblews' mobile app is unknown, since Arvind is being really tight-lipped about it. All he will say is that it won't change anything on Bubblews , and that none of the Bubblews revenue was spent on the development of the mobile app.
At the moment it looks as if his goal is to demonstrate interest in the Sweeble app , so he can attract new funding for the new product. He knows Bubblews won't get any new investors right now, and it certainly isn't sustainable with all the serious writers deserting the ship. Arvind desperately needs to find an escape route, before he goes down with his sinking ship, jobless and without a prospect for the future.
Is Sweeble Arvind's Plan B?
If Bubblews sinks like a rock Sweeble could be Arvind's personal life preserver , potentially providing a new job and a salary to replace the one he'll lose when the ship goes down. And if he's using his current programming team, he'll have ready-made jobs for them too. That might explain why the programmers have stayed on the job, while the Bubblews operations manager, Briggs Powers, is no longer with the company and seems not to have been replaced.
When potential investors ask about the Bubblews failure, he can blame the spammers and plagiarists instead of owning up to his own mismanagement and poor business practices. And if he is shifting his focus to a more print-on-demand sort of project, it's a business much less vulnerable to the sort of rogues that were blamed for Bubblews' financial downfall.
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