New House Selling Website OnTheMarket.com Review
A new house selling website, onthemarket.com, was launched today, 25 January 2015. So I've had a look at it to see what the differences are and to compare Rightmove and Zoopla with Onthemarket.com
In the UK there are two main house selling websites covering nearly 100% of all houses for sale. These are Rightmove and Zoopla. Rightmove gets 70 million site visitors/month and Zoopla gets 40 million hits/month. So, do we need a third property portal? Certainly, when I was looking to buy a house I found that the houses on Zoopla in my area were on Rightmove - so I mostly used Rightmove.
The new house selling website forces the estate agents to put properties onto the OnTheMarket website first, a full 2 days before they can then add the house to just ONE of the other two websites. This means that an agent has to choose whether to use OnTheMarket.com - and then whether to advertise properties on Rightmove, or on Zoopla - as they cannot be on all three at the same time.
This morning, as a potential house buyer, I've looked at OnTheMarket.com to see how it compares. What I found was:
- As the page loads, the clickable areas move about - causing me to often click on a link that then moved and resulted in me clicking on something else.
- The default sort order is "by Highest price first" - I changed this to "Lowest first" and then as I changed each of the other options, such as price, or number of bedrooms, I had to keep selecting it to sort into "Lowest first" order each time - which was annoying
- Having loaded the first area, when I tried to change the town name by overtyping it, although it worked the first time, typing in a new town after that it was just giving me one character, so I had to start again.
- There are a lot of agents who are using Onthemarket already - some big names. I've not cross-checked which portals they were using before though, so can't tell if there's an introductory offer or if they've had to remove properties from one of the other two house selling websites.
Onthemarket offers you the results to be displayed in list order, as a picture grid, or on a map. It also shows you past selling prices. Both of the competitor sites also do these things.
In short - the new website doesn't do anything that Rightmove and Zoopla do, so we'll have to see if it has a market impact, or if it leaves sellers short-changed as they now need to put extra thought into deciding who will sell their house based on which websites they use!
I'll be keeping an eye on the new website, to see if it turns out to be a help or a hindrance.
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