7 Deadly Sins of Online Article Writing
Article writing is certainly not rocket science and yet there are some definite ways for your content to end up in the dump heap, never to be resourced again, or even if it does occasionally surface but rather destined to be quickly clicked closed to the disgust of the unfortunate reader.
To avoid this gloomy fate, article writers should heed the following mistakes. These mistakes highlight the 7 deadly sins of online article writing.
1) Failing to Optimize Your Article Keywords
Some knowledge of SEO techniques is important for success in article writing. Keywords are the currency of search engines and so your article had better have enough of them if you want to be found amidst the mass of content floating around the web. It is a good idea to start each article with a list of keywords to be used and then replace some words as necessary before submitting.
2) Submitting an Article with Grammatical and Spelling Errors
There is simply no excuse for bad grammar or spelling errors in an age of automatic software checks. Producing poor quality content says that you are a sloppy writer and will not bode well for your online reputation.
3) Writing Tired Content to Common Topics
The internet is a vast space full of information that is mostly recycled in all different formats. To be really effective your article should present either a fresh idea or a fresh perspective on an old idea. Otherwise your article will simply become one of the many that can be substituted one for the other.
4) Loosing Your Point Mid-Article
An article that looses focus can be aggravating to the reader, especially if it manages to grasp some attention with the opening paragraph. Article writers therefore need to make every attempt to stay on point.
5) Writing Content that is Not Evergreen
Writing for the internet has introduced the concept of the evergreen article. This simply means that writers should be wary of phrasing sentences that make the content seem outdated or useless. For instance, it is better to say ‘information sourced in April 2008’ than it is to say ‘information sourced a year ago’. The former gives the reader a date so they can place the content into perspective.
6) Trying to Fit Too Many Links into One Article
Linking is great for cross-promoting content but it can also be a distraction to the reader. If your entire article is littered with links that seem like excessive promotion instead of for the reader’s benefit you can lose points.
7) Not Maximizing Your Resource Box
Article writers often have a resource box that appears at the end of their content. Leaving this blank or putting too much information can alienate readers. Try to craft a succinct paragraph on your business and provide a link to your main website.
Article writing can be a great way to boost your main business or it can be your main business, either way it is important to be aware of the pitfalls so you can maximize your return on your investment of time.
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