Is This the Key to Blogging Success?
How to Track Your Blogging Success
What is blogging success? In my opinion, number of views is a good measure. If your online blog is not read, it's a private journal.
You get what you measure. But in the early stages of blogging how do you begin to track your progress? How do you set realistic targets? Start with your end goal and work backwards. What would be a realistic goal? Fraser Cain - the owner of Universetoday.com and blogging guru - once said that a well designed blog of 1,000 content rich articles should be able to generate $1,000 per month.
This bit involves a bit of arithmetic, so you may skip if you wish! Most websites should be able to generate $3 revenue per 1,000 page views, so $1,000 month equates to 1000/0.003 = 333,333 views per month. Sounds a lot but per day, per post = 333,333/30/1000 = 11.11. Sounds simple $1,000 per month from 1,000 posts, so $1/month per post. Not quite. It's not straight line growth. Websites start slowly and only begin to build with content and time. It's easier to use cents than dollars- so 1,000 pages = 100,000 cents. In order to estimate the growth we're looking to solve the formula:- 1,000 (pages)^x = 100,000 cents (where x represents the growth rate). The answer is x = 1.6666. Using the formula, you can work out, the number of cents/month given a certain number of pages. For example 10 pages = 10^1.6666 = 46 cents. You can then convert this into dollars and (making the assumption of $3 revenue per 1,000 page views) number of views/month. I must stress this is not scientific, it's my attempt to understand the exponential growth of website views. It's an estimate but it does illustrate how blogs (and websites) grow slowly in the initial stages. This table shows what I mean:-
Table to Illustrate How a Blog's Views and Earnings Might Grow- assumptions - $3 revenue/1,000 views - at 1,000 pages website generates $1,000 revenue/month and views grow exponentially as the number of pages increase
|Total Pages||Cents/Month||Dollars $/Month||Views/Month|
Please note, given the sweeping assumptions, this table is purely illustrative and all the individual figures need to be taken with a cellar full of salt.
What Does the Table Tell us About Blog Growth?
Given the health warnings and sweeping assumptions the table tells us nothing in detail but it does illustrate the principle of exponential growth and there are lessons to be learned.
1. Most blogs will not generate significant views or earnings with less than 100 pages. It might be advisable not to monetize a blog until, you're happy with the design and have 100 pages of quality content.
2. Most people stop blogging before they've added enough content to know whether their blog could be successful.
3. If you persevere beyond 200 to 300 pages you might begin to generate significant views and revenue.
4. Once you start to generate significant numbers, adding more content may see your blog start to take off.
Other Blogging Success Factors
1. Motivation. If you blog about a subject that you find fascinating, you are much more likely to generate the quantity and quality of content to ensure success.
2. The popularity of your blog's topic.
3. The competitiveness and commercial appeal of your blog's topic.
4. Blog design.
5. Knowledge of on-the-page and off-the-page SEO techniques.
6. Whatever Google feels like doing today - perhaps the most important factor!
Bloggers- Does this Make Sense?
Do your blog numbers- views per month etc - fit (even approximately) within this table?
Do you agree that blogs are desperately slow to start growing but eventually growth can start to accelerate?
Please note, this may read as though I know what I'm talking about. I don't! I have one active blog, which has about 50 pages/posts and generates about 1,500 views and $15 per month- at least it fits approximately in my table. :) Having prepared the table, I'm keen to add another 50 pages to see if it starts to really grow.
Image Credit » The Key to Blogging Success https://www.flickr.com/photos/61423903@N06/7382239368/in/photolist