Commericials: Love 'Em, Hate 'Em
There's no getting around commercials -- they are everywhere. From the ones that interrupt our viewing pleasure during our favorite programs to those hour-long infomercials, commercials fill many minutes of our days, albeit reluctantly so on our parts.
When I consider that an advertiser has only a mere 60 seconds to gain my attention, tell me about a product or service and convince me why my life will be better, faster, slower, happier or more satisfying if I purchase said product or service, I am a bit in awe of the many different ways this is accomplished. Let's be honest here: sometimes the commercials are more entertaining than the program we are watching.
Folger's Coffee used to have commercials that told a sequential story. Clydesdale horses are forever etched into the minds of millions as the "beer horses." We remember how soft Charmin is because poor Mr. Whipple spent years trying unsuccessfully to prevent shoppers from squeezing the rolls.
One of my favorite commercials these days is the man calling his insurance agent in the middle of the night, when his wife, suspicious the call is to a woman, grabs the phone and asks what the imagined woman is wearing. I chuckle each time I see it because it is representative of something very real in our current society, but also successfully cements the message that State Farm agents are available by phone both day and night. Not a shabby advertisement at all.
Do you watch commercials or change the channel? Are there any that capture your interest -- or your wrath?
Image Credit » Alden Jewell CC-BY-2.0 via Flickr https://www.flickr.com/photos/autohistorian/4508138743/in/photolist